Brand Strategy
Brand Strategy
Brand Identity
Brand Identity
Website
Website
B&W Additions
This boutique financial planning business was given a complete brand refresh including a new perspective on its brand values and positioning.
B&W Additions had the experience, the clients, and the results—but their brand wasn’t doing them justice. We worked closely with the team to define what really set them apart, then brought it to life with a fresh brand strategy, visual identity, tone of voice, and website. The result? A brand that feels clear, approachable, and quietly confident—just like the people behind it.
This boutique financial planning business was given a complete brand refresh including a new perspective on its brand values and positioning.
B&W Additions had the experience, the clients, and the results—but their brand wasn’t doing them justice. We worked closely with the team to define what really set them apart, then brought it to life with a fresh brand strategy, visual identity, tone of voice, and website. The result? A brand that feels clear, approachable, and quietly confident—just like the people behind it.